Search Engine Optimization (SEO) analytics is the relationship and interaction between web pages and a search engine. The goal is to have search engines like Google to find your website and rank it based on relevance so it appears at the top of the search engine results.
A general rule of human interaction with any search engine is that we don’t go beyond two to three pages to find what we are looking for. Hence, the sites that appear higher up in the results will get more page traffic and in turn more business. Let’s consider search engine as a robot doing its daily routine. There are certain sets of tasks already programmed into the robot to achieve its functions. Similarly, search engine spiders have a set of algorithms which if followed correctly gives your business a fighting chance with the competition.
There are over 200 factors that determine the relevancy of your website but let’s take a look at a few that are important:
Keywords: Search engines have a tool called “spider” that determines your relevance. A spider is a software that crawls through your website to understand the content, keywords, and phrases used. To ensure that search engines find your website it is very important to understand the general keywords used in your business. When appropriate keywords are placed in your URL, domain, title, header tags, etc., the website is considered more relevant.
Links: Links verify how trustworthy your website it. Quantity does matter when we consider the inbound and outbound links of a website but in quality matters more. When I say quality, I mean, the link from a credible website has more weight-age that the less popular ones.
The frequency of new content: Search Engine Spiders crawl through your website every time new content is added. It is essential to keep your website updated.
SEO is a cost-effective way to understand users, competitions and gain visibility, quickly as compared to advertising and social media marketing. Google is one of the top search engines used by people across the globe to find anything and everything. It’s time we use this technology to our advantage.